The "Why" Question

When starting a business, there is so much to learn. Sometimes it feels like just one giant uphill battle. But one thing that I did learn at the very beginning of this journey was to pinpoint the "why." Why do I up get up (early) everyday and suit up to trek up this giant hill? Why do I stay up late to write another proposal or research a better customer relations tool when any sane person would be sleeping? Especially after chasing after a preschooler and waking up to nurse a baby in the wee hours of the night. And I'm so glad I did. Because knowing why has forced me to keep moving when really, it would be so much easier to stop. For me, it's simple: I do it because I believe in what I'm doing. I believe the small measures one person takes to help another can make a big difference in people's lives. So whether you're starting out on a business venture or right in the midst of one, if you find yourself wondering how you're going to make it up the next big hill (or giant mountain as it may be), ask yourself "why." Why bother? If you can answer that, then it lends purpose to every step. Knowing why doesn't make it easier. But it does get me up in the morning when I'd rather sleep. (For another century please!) So here is a little newsletter on one of our Collective members I did up on Mail Chimp, a wonderful emailing and customer tracking system that is totally free for smaller businesses. It's just another one of those technology tools that I had to learn in this process. A bit of a hurdle for a self-defined computer illiterate like myself! But onto Laurel's story. She's a founding member of the Jay + Renae Collective and she is really incredible.

LARUEL GUNNARSON WORKING WITH THE LADIES OF  The Didi Jewelry Project Laurel Gunnarson of The Didi Jewelry Project has just returned from a month long trip to India! Every year, Laurel plans and saves for this yearly trip, sometimes working several jobs to fund her work with the ladies of The Didi Jewelry Project. This marks the 4th year since the start of The Didi Jewelry Project.  We asked Laurel a couple of questions to get insight into what this experience really means. WORKING TOGETHER TO CREATE THE NEW DIDI DESIGNS. What is your favorite part about going to India and working with the women of The Didi Jewelry Project?  I love going to India and being able to share something I love with the ladies of The Didi Jewelry Project. They are all so eager to learn and grateful for the work.  The idea that jewelry making can help better the lives of these ladies and their families is very exciting to me. And it’s always a reality check to go back to India… I realize how amazing, beautiful and kind people can be despite such harsh realities!  It truly inspires me. Also there is something very amazing about communicating when there is a language barrier that always leaves me in awe about humanity.  I know very little Hindi and they know little to no English, but somehow we communicate.  It is not just that they are able to learn to make the jewelry, but that we are able to read and understand each other on a deeper level.  We understand and can read each other's emotions, sometimes even better than you can with someone who speaks the same language.  Being able to connect with the ladies in this way is really very special.  Was there anything that made this trip particularly memorable/significant? This trip was really significant to me because I feel like I am beginning to see how the Project is slowly helping these ladies. They are more confident and happy, and tell me that it is because of this work! This is very encouraging and motivating. The ladies whom I have worked with before were excited to learn new designs and caught on very quickly. I was also very impressed with some of their designs!   It was a great productive trip. It was a joy spending my days teaching and designing jewelry, sipping chai and singing silly songs. FINDING JOY IN CREATING. Laurel started The Didi Jewelry Project because she wanted to make a lasting impact on these women's lives. As she describes it, Laurel fell in love with India during her first trip there as a teenager. She was mesmerized by the sights, sounds, smells and beauty around her. But she was equally struck by the poverty and inequality that she witnessed. Over the course of several years, Laurel traveled to India to volunteer at a number of NGO's working closely with women and children. Through this work, she learned of the hardships these women and children faced.   Young girls who are victims of sex trafficking Children who are forced into child labor Women who are HIV positive and left to die on the streets Widows who are stigmatized and thought should never experience joy again The Didi Jewelry Project ... Jewelry For Change MACRAME COLLECTION The core goal of The Didi Jewelry Project is to give these women the means to help create the life they deserve.  “Our mission is to provide Indian women engulfed in hardship with an opportunity for change. By teaching them jewelry making and selling their products, we empower women financially and personally.”                                                                                                                          Laurel Gunnarson A few of the new bracelet designs from the  MACRAME COLLECTION We are incredibly honored to have Laurel and The Didi Jewelry Project as part of the Jay + Renae Collective Like Us! JayAndRenae.com Contact Us Pinterest Personally, I'm totally amazed at what Laurel has managed to achieve. Whenever we get together to chat, I'm inspired by how genuinely devoted she is to this Project. When I describe her work and The Didi Jewelry Project to others, everyone assumes that it's funded by a grant. Easy to do - I did the same. It's tough to imagine that someone would actually work multiple jobs to help strangers in another country! But she does. Clearly, she has answered her why question. If you want to support Laurel in her work, you can do it by hosting a Jay + Renae trunk show. We like to make it fun and easy to support women run businesses and projects like The Didi Jewelry Project. Hope to see you at our next trunk show! (You can sign up here to get more info on how to host your own Jay + Renae trunk show).

The Video - it's HERE!

Oh goodness, where to even begin. I know I've been completely negligent...this is the first post since the official launch of Jay + Renae! Well, as always, there is much in the works!

But first, let's get to the fun stuff! Here is the much anticipated video. I have to be honest, it was completed more than a couple of weeks ago but it's taken me a long while to post it and share it with all of you. Between preparing for the move, preparing for interviews, preparing to do business long distance, it's been another whirlwind. And yes, the website is still coming along...just dragging a bit longer than I had hoped. But I promise, it will be great!

Without further ado, I present to you the heart and soul of Jay + Renae...A Modern Collective. Thanks Limestone Films and all those who made the launch possible! A special thanks to all the wonderful ladies who attended and co-starred in this video. Without you, there would be no film! And of course, thank you Julie, for opening up your beautiful home and being the most incredible hostess.






I welcome your comments below...I would love to know what you think of the film!

If you have questions about the filmmakers and their work, you can connect with them directly. Limestone Films is an amazing company based in Tennessee. They are a lovely husband and wife team who are passionate about bringing your story to life, whether it be a wedding, special event, company mission, or whatever your heart may desire. I personally can't say enough wonderful things about them!  And because they were guests in my home for five days, we got to know them pretty well. And Jay is still talking about them more than a month later!

Until next time,

oxox

Jay + Renae...A Modern Collective

Back from Toronto and enter the whirlwind...

Preparations for the trunk show to kickoff the Jay + Renae Collective is in mad force! Some days, I actually don't even know which way is up! But I wanted to take a moment to invite you all. Here is your official invitation...

Love for you to be there!

This Film Says It All...

Thanks for the feedback about Clarissa's photography (that I'm so in love with!) both here on the blog and via emails. I love getting your take on things so keep the comments coming!

I have another discovery that I want to share with you - the amazing and incredibly talented filmmakers of Limestone Films! Robert and Aston have the rare talent for capturing the true heart of a story - any story, and I want them to bring my company mission to life on film at THE trunk show on March 23rd. This film will be used on my website to introduce visitors/shoppers to both my company mission and serve as an example of an in-home trunk show. So this is essentially the key element to the successful launch of Jay + Renae...A Modern Collective!

Once I get the green light from the ever gracious trunk show hostess, I will be flying them in from Tennessee and hosting them in my home for the duration of their stay. I'm both excited and nervous by the prospect of it all!

Here is the film that convinced me that Robert and Aston were the perfect choice for the job:

Brittany and Jimmy: A Bavarian Adventure by Limestone Films

If you don't tear up at least once, it just means that you need to watch it again. I did, and I cried both times.

As always, I look forward to hearing from you so leave a comment here and share your thoughts with me!

oxox